Coca-Cola in Russia, after the departure of the Coca-Cola distributor company, HBC will be called Dobry Cola, it is also planned to change the names of Fanta and Schweppes drinks and stop releasing Sprite for a while. This decision was made by the beverage manufacturer Multon (part of the Russian Coca-Cola), according to Mash.
The products are scheduled to launch this fall.
In addition to Dobry Cola, the line will include Dobry Orange (former Fanta), Rich Tonic (Schweppes), as well as domestic flavors Dushes, Cherry, Lemonade, Mango and Sib Travy.
The fact that Coca-Cola HBC (Coca-Cola Hellenic), the distributor of Coca-Cola in Russia, was leaving Russia was reported in mid-June. In early May, The Coca-Cola Company COO James Quincey said that the company's business in Russia "will completely disappear at some point" if the fighting in Ukraine drags on.
In Russia, Coca-Cola HBC, in addition to Coca-Cola, produces Fanta, Sprite, Powerade, Schweppes, Burn, BonAqua water, Dobry juice, Pulpy, Rich, Moya Semya, Innocent and other products. Coca-Cola HBC Russia is part of the Coca-Cola HBC group, which is one of the largest beverage producers under The Coca-Cola Company brands. There are 10 factories of the company in Russia.
In total, since February 24, after the start of the war against Ukraine, more than 1,000 companies have left Russia. Among them are Microsoft, Netflix, McDonald's, Johnson & Johnson, Diageo, which owns the brands Smirnoff, Black Label, Johnnie Walker, Guinness, Baileys, Captain Morgan, H&M and others. Yale University tentatively estimated their losses at $59 billion. In particular, due to the exit from the Russian market, McDonald's lost $4.01 billion, Microsoft – $126 million, H&M – $190 million, Inditex – $300 million.