Russian OBI stores are going to change their name, among the new options are HOBI and OBBI, Kommersant writes .
Rebranding is a forced step for the new owner, he is obliged to carry it out within six months after the transfer of assets by the German owner of the network. At the same time, experts interviewed by Kommersant say that a complete rebranding should not be expected before 2023.
Against the backdrop of the war in Ukraine, OBI announced the suspension of work on the Russian market: all the chain's hypermarkets were closed. Under the circumstances, the management of the firm "had no choice but to stop doing business in Russia."
In April, the transfer of the Russian business to trust management was announced. At the end of July, it became known that OBI sold its business in Russia for €1.