Ukrainian President Volodymyr Zelensky asked the International Football Federation (FIFA) to show his video message at the stadium before the World Cup final in Qatar, but the organization rejected his request, CNN writes , citing a source.
According to him, Zelensky’s Office was surprised at the refusal: “We thought that FIFA wanted to use its site for good.” It is not specified how exactly the Ukrainian side wanted to show the performance – live or recorded. CNN notes that Zelensky's message was supposed to be "about world peace."
However, the situation may change, as, according to the source, negotiations are still ongoing. Zelensky has repeatedly spoken at large-scale events with anti-war messages. For example, at the Cannes Film Festival and the Grammy Awards.