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Global fame, numerous fashion shows, and a significant rebranding. How Irena Soprano’s modest ambition became a major accomplishment

March 21, 2023
in Daily News
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Irena Soprano is a successful businesswoman, fashion designer, and owner of numerous clothing companies. Influencers and celebrities alike wear her clothes. It all began with a small business, which is an amazing truth.
Irena established a high-end boutique-atelier in 2011. Here, high-end gowns were made to each person’s specifications. Irena came up with the concept for her original crystal gowns in 2017. At that time, “SOL Atelier” created its own method for embedding crystals on cloth in a variety of shapes and sizes. Irena later launched a new brand called “SOL Angelann” in 2018. By the way, the brand’s signature item has evolved over time to be crystal gowns.

Irena recognized it was time for a new level as the production increased and the audience grew. In reality, the company quickly rose to fame on a global scale. Additionally, well-known stars like Beyoncé, Lady Gaga, Mariah Carey, and Paris Hilton can be seen wearing “SOL Angelann” gowns on red carpets.
This passion for “SOL Angelann” and curiosity in her are understandable. The primary aesthetic of brend is based on the inner freedom of a contemporary, successful woman who, despite having a strong moral code, an astute mind, a strong work ethic, and the ability to support herself, allows herself the luxury of maintaining her femininity and highlighting her beauty. If we’re talking about goods, the brand’s selection is a timeless classic. From strapless dresses to long dresses that reach the floor, everything is available. In general, the best producers in the world create all of the fabrics used in sewing collections, including knitted viscose, crepe, silk, gabardine, wool, and cashmere.
The main monobrand store “SOL Angelann” by Irena Soprano opened its doors in a posh area of Moscow city in 2021. The company has five times more manufacturing capability, a distinctive line of printed dresses, an expanded selection of shoes, swimwear, and crystal-encrusted bags. The brand expanded internationally, registered as a business in the UAE, and effectively hosted a fashion show in Dubai at the end of the year.
2022 was a busy year. First off, the company broadened the scope of its fashion weeks by taking part in events during fashion weeks in Dubai, Milan, Paris, New York, Berlin, and Frankfurt. Moscow, Paris, London, Munich, Los Angeles, Qatar, Dubai, Abu Dhabi, Kuwait, and Tashkent are among the cities where the “SOL Angelann” collections are displayed.
Additionally, 2022 has evolved into a year of significant shifts. Irena has gotten numerous suggestions for expanding the company. A lot of investors wanted to work with the company. «SOL Angelann» will be expanded, it was determined. a comprehensive makeover of the business followed. The company is now known as «SOLANGEL». We can confidently state that this marks a new chapter in the brand’s history of fashion.

There are many activities scheduled for 2023. The business is already in the process of restructuring. The company intends to grow and start operating in the Middle East in the coming year. Here, new shops will start to emerge. The fabled crystal dresses can be easily found in Dubai Mall, Emirates Mall, and many other prestigious retail centers.
This path was not picked at random. These garments are frequently chosen for carpets by the majority of the East’s top personalities. Nadine Abdel Aziz, Cyrine Abdel Nourx, Lojain Omran, Cyrine Nour, and numerous others are a few examples. It truly demonstrates excellence. Active talks with the biggest shopping malls in China and Korea are already under way in another attempt to dominate the Asian market. 2023 will undoubtedly be a wonderful, exciting, and fascinating year! “SOLANGEL” is capable of anything.

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