The Arbitration Court of the Krasnoyarsk Territory ruled that the Yobidoyebi sushi and rolls delivery network must change its name. The decision was published on the website of the court, the publication ngs24.ru drew attention to it.
The lawsuit, which was filed by the Interdistrict Inspectorate of the Federal Tax Service No. 23 for the Krasnoyarsk Territory, argued that the name “Yobidoyobi” is contrary to “public interests, the principles of humanity and morality”, since this name “may cause a strong association with an obscene word for an unlimited circle of people” . At the same time, the plaintiff did not claim that the word "Yobidoyobi" in itself was obscene. The court considered that there was no need for linguistic expertise, since the association with the obscene word was obvious, and no special knowledge was required to understand this.
The network must change the name of the legal entity within three months, and also pay a state duty of 6,000 rubles.
The company itself claims that its name literally means "Saturday" in Japanese. Back in 2016, the Department of Architecture of Krasnoyarsk appealed to the antimonopoly service with a complaint about the name "Yobidoyobi", but then no violations were found. In 2021, the FAS department for the Volgograd region considered the network’s advertising with the slogan “Order KuniLi” to be inappropriate.
In August 2021, the network was subjected to a cyberattack organized by the Men's State movement: activists of the movement placed orders to random addresses, indicating cash payment on the spot, which caused the company to suffer losses. The reason for the attacks was advertising with black models, which neo-Nazis considered "propaganda of multiculturalism." Yobidoyobi co-founder Konstantin Zimen said that he received death threats. The entrepreneurs eventually removed the ad, apologizing for "offending the public with our photos."
The Yobidoyebi company was founded in Krasnoyarsk in 2016, and now it operates in dozens of Russian cities.