Vkusvill is entering the Kazakh market, one of the main destinations for Russians to leave after the start of the war in Ukraine. As Kommersant writes , the country has an opportunity to order wholesale products from Vkusvill, the network has also attracted a number of partners from among local companies.
The products of the Russian company can already be purchased at Q-Store gas stations, in cinemas of the Kinopark network and on the Megapit marketplace. Soon, Vkusivill's products should also appear in Yubileiny and Green Bean grocery stores.
According to Kommersant, development in the Kazakhstan market may not be easy for Vkusvill: experts warn of difficulties with logistics and a factor of low brand awareness among local residents.
The Vkusvill company was founded in 2009 in Moscow by businessman Andrey Krivenko, the first stores of the chain were opened under the name Izbenka.