Amazon is creating a new division that will develop artificial intelligence that creates advertising images and videos for online store owners on its platform, according to Forbes.
According to the publication, Amazon wants to build its own advertising business. The generated videos will be able to be shown on the company's free video streaming service or sold in football broadcasts that are shown on the Prime platform.
In addition, AI-generated audio ads can be embedded in Amazon Music, and visual ads can be displayed on shopping cart screens at Amazon Fresh grocery stores. In addition, artificial intelligence will be used to create descriptions of products presented in online stores.
Amazon competitors Google and Facebook are known to be working on similar initiatives. Such advertising products are already offering their users a service for the development of Shopify online stores.