The French food manufacturer Danone will rename the products under the name "Activia" in Russia "AktiBio". This is stated in a press release from the company.
The localization of the brand will allow the company to "renew investment" in the development and support of the dairy industry in Russia, the statement said. The company clarified that recipes, taste and production standards will not change.
In October 2022, Danone decided to leave the Russian market and transfer control over the Russian divisions of the company to an unnamed owner. According to Kommersant's information , possible contenders for the company's Russian assets are milk producers Ekoniva, Agrocomplex im. N. I. Tkachev and "Rumelko" Vladimir Lisin, as well as "Rusagro" and "Cherkizovo". In April, Izvestia reported that the company could withdraw the international brands Activia, Alpro, Actimel and Danone from the Russian market.
Danone is one of the oldest foreign companies on the Russian market. The company managed about 25 enterprises, and the total number of employees of the company was about 14 thousand people. The company occupied about 10% of the Russian dairy products market.
Due to the departure of foreign companies from Russia, about 200,000 people may be left without work in Moscow alone, admitted the mayor of the capital, Sergei Sobyanin. He proposed using this new army of unemployed for public works, such as parks. About what the withdrawal of foreign companies from the Russian market can lead to and what awaits the Russian economy this year, The Insider wrote here .